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Formerly known as Blue Book, PAIR (Professional Analytics and Insights Resource) is Insights Association's new and improved buyer's guide that matches companies with the right market research provider. PAIR helps suppliers drive brand awareness, differentiate their businesses and connect with prospects early in the sales cycle. The content you post into your profile is readily indexed by search engines, making them widely visible to B2B solution seekers. You’ll build trust through helpful engagement about the problems your prospective customers want to solve, within this highly specialized and targeted marketplace.
Companies listing in PAIR have agreed to abide by the IA Code of Standards and Ethics for Marketing Research and Data Analytics. A level of trust and integrity found in no other directory.
For more than 25 years, leading companies and individuals across insights and data analytics have relied on PAIR (formerly Blue Book) to connect with reputable business partners. We remain committed to providing expert, personal and timely support to each of our clients. It’s this dedication to serve and give back to the insights community that keeps PAIR the most trusted business directory resource in the industry.