Sago, shared an update PostedThursday, April 20, 2023 at 11:07 AM Rebranding a 57-Year-Old Company with Sāgo CMO The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company. https://renegade.com/podcasts/rebranding-company-sago-cmo/ Read More Rebranding a 57-Year-Old Company with Sāgo CMO The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company. https://renegade.com/podcasts/rebranding-company-sago-cmo/ renegade.comRebranding a 57-Year-Old Company with Sāgo CMO | RenegadeTune in as Ellie Ahmadi shares the story behind finding and launching the new Sāgo brand. A podcast for renegade marketers. Read Less