Decision Analyst, Inc., shared an update Posted7 days AGO https://www.decisionanalyst.com/whitepapers/qualitativepackagedesignresearch/ www.decisionanalyst.comQualitative Package Design Research Marketing Research Article: While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research-the qualitative techniques. So, the purpose of this article is to share some basic ideas and... Read More https://www.decisionanalyst.com/whitepapers/qualitativepackagedesignresearch/ www.decisionanalyst.comQualitative Package Design Research Marketing Research Article: While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research-the qualitative techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan. Read Less