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Measure, Predict, Grow 

At Kynetec, we're passionate about providing our clients with the insights and data they need to make informed decisions in the agriculture and animal health industries. As a global leader in our field, we've built a reputation for delivering unparalleled data sets, analytics, predictions, and insights that enable our clients to win. 

What sets us apart is our direct access to the markets we serve — farmers, veterinarians, pet owners, and agricultural experts — and our deep understanding of the complex dynamics that shape those markets. 

We don't just collect data; we draw on the expertise of our people, our predictive analytics, and our extensive resources and benchmarks to help our clients gain a complete and unique understanding of their markets. 

Observation Baltimore officially adds field management & virtual recruiting to their services as we grow alongside the insights community!

Market Research has changed drastically and in a good way! Without change, there is no innovation. Many changes can be seen in the structure of research, primarily the growing need for field management & virtual recruiting

Observation Baltimore engages in this change and strives to continually grow alongside the research industry. As our industry changes, Observation Baltimore staff grows in our focusing on education. All while perfecting our processes to expand our capabilities beyond the walls of our Baltimore facility.

Fieldwork Management

Observation Baltimore is leveraging our connections with trusted, industry leading professionals, and our highly rated Client & Project Management teams to provide you with a 1-stop shop for your full service qualitative market research field management needs.

Fieldwork management can be chaotic & time consuming. Encompassing a multitude of segments, geographies and methodologies, our well experienced Project Management team proactively coordinates and oversees your project’s recruitment from start to finish so you can focus on what matters: your research.

Virtual Research Management

Virtual research is very much here to stay. Experiencing this shift, Observation Baltimore staff has focused efforts on perfecting and growing this methodology.

Our database has grown to include more geographic variability and incorporating greater touchpoint reminders to keep respondents aware of their confirmed sessions. Since March 2020, Observation Baltimore has recruited over 3,000 participants and retained a 90% Show Rate. We are experts in recruiting for virtual research!

Yabble Unveils New ChatGPT Plugin, Revolutionizing Market Research With Instant Insights

Yabble, a market leader in generative AI for insights, has announced the launch of its groundbreaking plugin, now available in the ChatGPT plugin store. It’s the only end-to-end AI research solution available on the platform - marking a game-changing moment for data collection and analysis. This industry-disrupting advance increases speed to insight, forever changing the economics of ideation and iteration. Taking minutes, not days to explore multiple ideas, validate usage and attitudes or understand brand perceptions.

The Yabble plugin uses ChatGPT as the knowledge foundation and layers in a proprietary mix of social media and global trend data to add relevant and recent information based on the topic. The result is augmented data from a unique AI-generated audience.

Yabble CEO Kathryn Topp explains, “The power of Generative AI is changing our world daily. Through the reach of Yabble’s ChatGPT plugin, a new generation of users can unlock insights with incredible ease and speed, making data-driven decisions a reality for everyone.”

This ChatGPT plugin is one of many successful innovations from Yabble as they deliver outstanding AI-driven insights solutions for global brands. Says Kathryn, “The Yabble team has always been fearless innovators, and I’m very proud that we’ve created another revolution in the world of insights.”

Wasting money on testing multiple hypotheses, waiting days for survey quotas to fill, and losing productivity from laborious desk research are all things of the past. Adds Kathryn, “Once teams experience the ease of use, reliability and efficiency, there is no going back from instant insights. When new questions emerge about consumer opinion, experience or behavior, there is now the option to just Yabble it."

Dynata’s new Global Consumer Trends survey: 42% of people optimistic about 2023, despite inflation and higher numbers struggling to make ends meet and reduce debt

Rebranding a 57-Year-Old Company with Sāgo CMO

The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company. 

https://renegade.com/podcasts/rebranding-company-sago-cmo/